Testimonial

Devin Backholm Registered Representative Farmers Financial Solutions Aberdeen, WA Years in Business: 5

"My biggest challenge hasn’t been product knowledge — it’s the marketing and prospecting! I needed to learn how to approach this, so it wasn’t a big chore and annoyance.

I’ve been coaching with Sid for a few months and have encouraged by my time with him. One of key things we’ve discussed is to look for prospects without feeling pressure. Success isn’t defined as making a sale — it’s defined as making a connection with someone and communicating what you have to offer. If people trust you and there’s a rapport — Sid calls it chemistry — then the conversation will take a natural course.

In my work with Sid, I realize that chemistry and timing are the only things you need to look for. This creates a sense of freedom. Life becomes better when you don’t feel pressure to perform. Plus, people relax and you can build a connection — and that’s key to long-term growth.

If you’re thinking about working with Sid, here’s my advice: The worse thing you can do is to do nothing. You have to get some momentum going, and that only comes when you take action."